Meeting Generator
Book more meetings before the show.
Know exactly who to meet.
Stop building target lists by hand. Lodago looks at your CRM, your past events, online signals and the show’s exhibitor list, tells you who is worth meeting and who will be there, and lets each rep invite them in a few clicks.
The meetings you need are already at the show.
Your team just doesn’t know who they are.
Today the target list lives in a spreadsheet, built by hand a few weeks before the show. Nobody knows who is actually attending. Reps don’t book enough meetings, two of them invite the same person, and the best accounts get a generic email or nothing at all. Or there is no list at all: the team simply emails past contacts and customers and hopes they come by.
From one brief to booked meetings.
Tell the Meeting Generator’s AI Strategist what you sell and what you want from the show, in a simple chat. It asks you questions until your ideal customer is precise. For example, at Lodago, our ICP isn’t just “event managers,” but specifically those who organize meetings at B2B trade shows, within companies of certain sizes and in specific regions. So the list fits even a niche or complex offer. The AI Strategist was built with sales and marketing leaders who have more than 20 years of experience, so even a junior SDR gets expert guidance on who to contact and what to say.
Lodago then looks everywhere your next meetings could come from: your CRM, including who you met at past editions and who took over from a contact who left; the show’s exhibitor list; the attendee list, if you have it; and online signals, like people posting that they will be at the show. You can also simply ask for what you need, such as “1,000 CROs interested in this type of product, with a good chance of coming to the show”.
Every recommendation comes with the reason why, ranked from protecting revenue you already have to opening doors with new accounts.
Each target goes to the right person on your team, with a personalized email ready to review and send from their own mailbox. Those who don’t answer get a follow-up. Each rep sees the leads assigned to them in Lodago, and you can see who picked up their tasks and which meetings got booked. Marketing can also reach a whole list at once with an email campaign.
What the Meeting Generator does for your team.
- 01
Know who will be there.
With built-in event intelligence, see which of your target accounts are likely to attend, based on signals like past editions and LinkedIn, so your invites go to people who will actually walk the floor.
- 02
Invite to a meeting, or to the show.
Invite your best accounts to meet your team, or simply to come to the show.
- 03
Sent from your rep’s mailbox. Landing in the inbox.
Every invitation is sent directly from your sales rep’s email address or a company mailbox of your choice, never from Lodago. This makes every invitation feel personal and come directly from your team. Backed by 15 years of expertise in email deliverability, Lodago helps ensure your invitations reach your guests’ inboxes, not their spam folders.
- 04
Marketing sets the strategy. Sales keeps the relationship.
Marketing defines the goal and the audience for each show. Account owners stay in charge of who they contact and what they say.
- 05
Every booked meeting counts toward the goal.
Set a goal for pre-booked meetings per event and per rep and watch it fill, from the first email to the confirmed meeting, in Lodago and in your CRM.
Next step → Meeting Scheduling · Measure it → Analytics & Performance · Works with → Integrations
Everything you need to know about the Meeting Generator
Is the Meeting Generator a matchmaking tool?
No. Matchmaking apps are run by the event organizer for attendees. The Meeting Generator works for your company only, around your own goals.
What data does it use?
Your CRM, your past events, the show’s exhibitor list, online signals like LinkedIn posts, the attendee list if you have one, and any request you make in the chat.
Do we need the attendee list?
No. A team with only a CRM and the exhibitor list can run it.
Who sends the invitations?
The rep or team member you choose, from their own mailbox, after reviewing the message.
Does it work with our CRM?
Yes. Salesforce, HubSpot, Microsoft Dynamics, or any CRM through our API.
Can’t we do this with our CRM and an AI assistant?
No. Your CRM only knows the people already in it. The Meeting Generator also looks at the show’s exhibitor list, the attendee list when you have it and online signals, tells you why each person is worth meeting, and assigns each target to the right rep.
Does it work for niche or complex products?
Yes. The AI Strategist asks you questions until your ideal customer profile is precise, whatever you sell. Teams across a wide range of industries use Lodago, including cybersecurity, defense, telecommunications, pharmaceuticals, real estate, and technology.
Related reading: How SDRs can pre-book trade show meetings that actually convert · Reducing friction in trade show meeting booking
See the Meeting Generator on your next show.
Book a demo and we’ll walk through your upcoming event, your CRM, and the exhibitor list — and show you who your team should meet, who will be there, and how to pre-book meetings before the floor opens.
Book a call
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