The Blog
Passionate about innovation and technology, here in our blog we cover news in the areas of BtoB acquisition and more specifically the use of your messaging and mailing tools.
Drawing on our 10 years of experience in this field, we provide you with the results of our reflections and provide you with advice and proposals to put in place in order to improve your commercial performance.
Our articles
The Ultimate Guide to Building the Perfect Team at Work
- 29 March 2023
- Creating a successful team in the workplace is essential for achieving goals and driving productivity. But how do you build the perfect team? From identifying the right mix of skills and personalities to fostering a positive team culture, this ultimate guide will provide you with the tools and strategies you...
Tips to Reduce Friction in Booking Meetings
- 13 March 2023
- In today’s fast-paced business environment, time is a precious commodity. Every second counts and every task needs to be optimized for efficiency. One of the most significant sources of time wastage in any organization is the booking meetings process. It is often riddled with friction, leading to unnecessary delays, confusion,...
Strategies for SDRs to Book More Meetings
- 2 March 2023
- As an SDR (Sales Development Representative), your main goal is to get more meetings with potential customers. This can be a challenging task. New SDRs may face difficulties booking meetings because they lack the experience and network of established sales reps. They may need to follow up multiple times because...
Grow Your Business: The Ultimate Guide to Attracting New Customers
- 8 February 2023
- Attracting new customers is important for a business because it helps to increase revenue, expand their market share, improve brand awareness and mitigate the risk of customer churn. Additionally, it can be useful for businesses to diversify the customer base. So what are some of the best ways to attract...
Soft skills and Hard skills
- 19 January 2023
- We often talk about soft skills & hard skills when we apply for a job. Indeed, it is said that we show our hard skills on our résumé but we get the job thanks to our soft skills. Many candidates have the same technical skills, but not all candidates are...
Why letting your prospects book a meeting directly in their email increases your conversion rate by up to 60%?
- 4 January 2023
- Email marketing is one of the best weapons for prospecting, and is among the most effective marketing actions. However, the average open rate of these emails is low, around 18% according to a 2022 study by Campaign Monitor. It is therefore important to ensure that the prospect is attracted to...
5 Productivity Tools to Improve Efficiency
- 27 December 2022
- Productivity is extremely important for remote teams, as it allows them to collaborate efficiently and achieve their goals despite being physically separated. There are, in fact, several benefits of productivity for remote teams including increased flexibility, improved collaboration, greater access to talent, and increased efficiency. Productivity tools and techniques, such...
What are the best ways to ensure my prospects/clients show up to our scheduled meeting?
- 22 December 2022
- As a Sales Development Representative, one of your goals is to ensure that you keep your no-show rate rather low. After all, after a rather stressful and long day of making cold calls, you finally convince your top prospect to book a meeting with you. You finally set up a call...