The all-in-one trade show management platform

Stop leaving pipeline on
the trade show floor.

Schedule qualified meetings · Capture every lead · Manage event registrations · Track your event performance.
The all-in-one trade show management platform for B2B exhibitors.

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Trusted by Fortune 500 and NASDAQ-listed companies

  • Recipharm
  • Signiant
  • Viavi
  • Corden Pharma
  • Drivenets
  • SOC 2
  • ISO 27001
  • GDPR Compliant
The problem

Your team is running events on spreadsheets and gut feeling.

Trade shows represent one of the largest line items in a B2B marketing budget. Yet most exhibiting teams still rely on a patchwork of disconnected tools — with no shared visibility, no CRM sync, and no way to know which shows actually moved the needle.

Despite spending tens of thousands per event, most exhibitors have:

There's never been a platform built for exhibitors. Until now.

  1. 01No real-time visibility into meetings, leads, or attendance
  2. 02No team coordination across booth staff and sales reps
  3. 03No CRM sync — leads get lost between the show floor and the office
  4. 04No consolidated view across their full portfolio of events
  5. 05No performance data to justify next year's event budget
Designed for every stakeholder

Align every team behind your trade shows.

For CMOs and CFOs

Connect trade shows to pipeline, not just lead volume.

Gain visibility across meetings, pipeline activity, attendance, and follow-up across every event. Track the metrics your leadership team needs to evaluate event ROI and make smarter investment decisions.

What leadership gains

Better visibility into event ROI

Real-time performance reporting

More confident budget decisions

Job to be done

Prove that trade shows drive measurable pipeline and revenue.

What makes it possible
  • Event analytics
  • Meeting tracking
  • CRM synchronization
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For Sales & SDR teams

More qualified meetings before you set foot on the floor.

Pre-book meetings with target accounts, capture every walk-up, and follow up before competitors do. Every meeting and lead syncs to your CRM in real time — no manual data entry.

What sales teams gain

Pre-booked qualified meetings

Instant CRM sync from booth

Faster follow-up cycle

Job to be done

Turn trade show conversations into closed pipeline.

What makes it possible
  • Meeting scheduling
  • Lead scanner
  • Follow-up automation
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For Event Managers

Run every show with the same playbook — and your sanity intact.

Coordinate registrations, staffing, meetings, and follow-ups from one workspace. Replace spreadsheets and Slack threads with a real platform.

What event managers gain

Centralized event ops

Live attendance and KPIs

Repeatable show playbook

Job to be done

Deliver consistent event execution at scale.

What makes it possible
  • Event registration
  • Staffing
  • Analytics dashboard
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The full event lifecycle

From first invite to closed deal — all in one place.

Before the show

Schedule qualified meetings before the doors open

Start your event with pipeline already in motion. Share your team's availability via email, your website, or a QR code. Automatically send invites and reminders — no back-and-forth. Set measurable targets per event, per rep, per market — so your CMO knows what success looks like before day one.

Pre-event pipeline starts here.

During the show

Coordinate every interaction on the show floor.

Track pre-scheduled meetings, qualify walk-ups, and capture every lead — all synced in real time with your CRM. Your booth team knows exactly who they're meeting and when. Your leadership gets a live performance dashboard, not a post-show spreadsheet.

Full visibility for the whole team — on the floor and in the boardroom.

After the show

Follow up fast, with full context

Every meeting is documented with notes, next steps, and owners — already synced to your CRM before you leave the venue. Book follow-up meetings while the conversation is still warm. Give your CMO and CFO the performance data they need to validate next year's event budget.

No delays. No lost leads. No guessing.

Everything in one platform

Everything your team needs to run a great trade show.

One AI-powered platform. Every feature your exhibiting team needs — from the first meeting invite to the last follow-up.

Meeting Scheduling

Book meetings before and during the show. Share availability via email, website, or QR code. Sync with every calendar and CRM automatically.

Universal Lead Scanner

Capture leads on the show floor in seconds. Log demos, send resources, and sync everything instantly to your CRM — no manual entry.

Event Registration

Manage dinners, VIP sessions, and receptions. Send invites and confirmations at scale — with real-time attendance tracking.

Staffing

Assign reps, manage booth shifts, and rebalance resources in real time. Everyone knows where to be and when.

Follow-up Meetings

Book next steps before your leads leave the booth. Already synced to their calendar and your CRM.

Analytics & Performance

Live KPIs across meetings, leads, check-ins, and attendance. Give your CMO and CFO the numbers they need — in real time.

Seamless integrations

Native, real-time sync with the tools you already use.
No manual updates. No data reconciliation across the entire platform.

  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Marketo
  • Pardot
  • Outlook
  • Google Calendar
Built with experts. For the field.

A decade of real-world event experience — engineered into every feature

Lodago was created by a team with over ten years in SaaS, AI, and B2B product development, in direct collaboration with event managers. We solve real operational chaos — not theoretical problems.

Trusted by Fortune 500 & NASDAQ leaders

Battle-tested at the world's largest exhibitor programs.

GDPR compliant

Privacy-first by design, with full data residency options.

SOC 2 & ISO 27001 certified

Enterprise-grade security and audited controls.

No third-party AI dependencies

Full control and transparency over your data and models.

Frequently asked questions

Everything you need to know about Lodago

What is Lodago?

Lodago is a trade show management platform built for B2B exhibitors. Teams use Lodago to schedule meetings, capture leads, manage registrations, coordinate booth staff, and track event performance — all from one centralized workspace. Read the full overview →

Who is Lodago built for?

Lodago is built for B2B companies that exhibit at trade shows and industry events. It helps event managers coordinate execution, sales teams manage pipeline activity, and leadership teams gain visibility into event performance and ROI.

Which CRMs and calendars does Lodago integrate with?

Lodago integrates natively with Salesforce, HubSpot, Microsoft Dynamics, Marketo, Outlook, Google Calendar, and more. Meeting activity, lead data, and follow-up workflows sync automatically across your existing systems.

Is Lodago secure and compliant?

Yes. Lodago is SOC 2 and ISO 27001 certified and fully GDPR compliant. Enterprise teams maintain full visibility and control over their data, with secure integrations and audited infrastructure.

Can Lodago scale from one event to hundreds?

Yes. Lodago is designed for teams managing anything from a single trade show to large multi-event programs across regions, business units, and sales teams — all from one shared platform.

Ready to know your numbers before you leave the venue?

Most teams are up and running in under 48 hours. Let's show you what Lodago looks like for your next event.

Book a demo Send us a message
Step 1

Book a call

We review your event needs together.

Step 2

Personalized onboarding

Tailored to your team and your stack.

Step 3

Lifetime support

We're here every step of the way.