Analytics & Performance· Included with every product
Measure trade show ROI while the show is still running.
Meetings held, no-shows, leads, side-event registrations, follow-up and pipeline for every show, rep and team, live. So when leadership asks what the show delivered, you have the answer before you leave the venue.
“We have nothing to measure.”
When meetings live in Google, Outlook and spreadsheets, leads in a scanner app and notes nowhere, there’s no way to know what a show delivered. Interactions can’t be tied to opportunities, every report is a spreadsheet built weeks later, and next year’s budget is defended on gut feeling.
A live view of the show, not a post-show spreadsheet.
The Performance Hub shows what needs attention now, the key metrics, the top requesters, how each room and location is used and how dense the booking schedule is. Meetings scheduled, held and no-shows update as they happen.
From meeting to opportunity.
Once the show closes, you see the meetings, the leads captured, their qualification answers and the CRM sync status. You can analyze team performance by sales rep, location, and time of day, alongside registration, attendance, and no-show rates for your side events.
Most importantly, every interaction is tied to the opportunities and pipeline it influenced, through your CRM, and you can check progress against the goals you set for each event and each rep. That’s what turns “we think it went well” into trade show ROI you can actually show.
Know which shows are worth it.
Compare events, teams and regions side by side. See which shows bring real meetings with target accounts and which don’t, and show sales accountability to leadership with role-based views for reps, managers and leadership.
Ask your event data anything.
Ask the AI Copilot about meetings held, no-shows, top-performing reps, or active users, and get instant answers.
Save the meeting exports you need and re-run them anytime with fresh data.
The AI Copilot is built on Claude by Anthropic and hosted securely within Lodago’s AWS infrastructure. You can also connect Claude, ChatGPT or any MCP-compatible assistant to Lodago.
Everything you need to know about trade show ROI
How does Lodago measure trade show ROI?
Every meeting, lead and side-event registration is tracked in Lodago and synced to your CRM, so you can tie the show to the opportunities and revenue that followed.
Can we see results during the show?
Yes. Your metrics update in real time as soon as your event goes live on the Lodago platform.
Can we compare shows?
Yes, across events, teams and regions.
Is the Performance Hub AI-generated?
No. It is built from your live event data. The AI Copilot is a separate assistant you can ask questions and give tasks to.
Related reading: The trade show budget playbook · How to organize a B2B trade show program that delivers ROI
See what each show delivered, in real time.
Book a demo and we’ll show you the Performance Hub and how it ties every meeting, lead and side-event registration to pipeline in your CRM.
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