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Lodago vs Popl: the all-in-one Popl alternative for trade show exhibitors

Last updated: July 2026

Lodago is an all-in-one trade show management platform built for B2B exhibitors. It brings together meeting scheduling, lead capture, event staffing, side-event registration, post-event follow-up, and real-time pipeline and ROI measurement in a single workspace.

Popl is an in-person GTM platform focused on lead capture, offering badge scanning, contact enrichment, and CRM synchronisation to help turn event interactions into measurable pipeline.

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Lodago dashboard compared to Popl

Same core, different scope

Both platforms capture leads and sync them to your CRM. The key difference is breadth. Popl is designed primarily to capture and enrich lead data. Lodago delivers those same capabilities while also managing the entire event lifecycle, from pre-show meeting scheduling and staffing to attendee registration, on-site execution, follow-up, and performance reporting.

For organisations looking to do more than scan badges, Lodago provides a single platform to plan, execute, and measure every aspect of their trade show programme, rather than managing lead capture as a standalone workflow.

Comparison

What’s the difference between Popl and Lodago?

Aspect
Popl
Lodago
Core offering
GTM platform for in-person lead capture
All-in-one platform for trade show engagement: meetings, lead capture, and side events.
Primary job
Capture and enrich leads with bi-directional CRM sync
Capture and enrich leads, schedule meetings, staff the booth, register attendees, and measure ROI
Core focus
Lead capture: scanning, enrichment, and a proprietary data engine
Event engagements: meetings, leads, staffing, side events, and ROI in one place
Pricing model
Combination of leads scanned and license seats.
Usage-based pricing per product: Lead capture priced by number of leads scanned. Other products (scheduling, staffing, registration) based on number of events and size of events.
Best when
Your primary focus is top-of-funnel lead capture and contact enrichment.
You want to measure and influence the entire event pipeline, from pre-show planning through to post-event ROI.

Feature comparison

Both Popl and Lodago are built for in-person events, so they share the core: badge scanning, CRM sync, and lead enrichment. Where they part ways is scope. Popl concentrates on capturing and enriching lead data, while Lodago wraps that same lead capture inside a full event-operations platform: adding scheduling, staffing, registration, follow-up, and ROI that Popl doesn’t cover.

Capability
Popl
Lodago
Lead capture & funnel analytics
✅ Track leads captured and enriched; monitor funnel quality and CRM sync.
✅ Track leads captured, qualified, and synced to CRM; see conversion rates and pipeline sourced from events.
Meeting & Side event ROI
⚠️ Tracks lead volume and quality, but no event-level ROI or pre-booked meetings and side-events analytics.
✅ Live dashboards across meetings, leads, registrations; compare event ROI.
Pre-show meeting scheduling
⚠️ No calendar integration. Supports third-party booking links such as Calendly or Chili Piper.
✅ Share availability by email, website, social, or QR code before day one; set meeting targets per rep and market.
Follow-up meeting workflow
⚠️ Leads sync to your CRM for follow-up, while post-show meetings are handled through third-party booking links.
✅ Book the next meeting on the spot; automated post-event follow-ups tied to the original lead.
Booth staffing & shift coordination
❌ Not a feature.
✅ Assign reps, roles, and zones; live team calendar; prevent double-bookings and coverage gaps.
Side-event / VIP registration
❌ No dedicated registration product for dinners, receptions, or VIP sessions.
✅ Build registration forms; track RSVPs, capacity, and attendance for side events.
On-site meeting check-in & no-show tracking
✅ Ability to check attendees in directly from the Lead Scanner.
✅ QR-code check-in with live no-show tracking.
Badge & business-card scanning
✅ Universal Badge Scanner works across event types; scans any badge and business cards.
✅ Universal Lead Scanner: scan badges or cards on any device, qualify, tag, and sync.
Lead data enrichment
✅ Enriches captured leads with verified contact data via its proprietary data engine.
✅ Enriches the details of every lead you capture using connected data banks, then syncs the completed record to your CRM.
Lead qualification at the booth
✅ Custom capture forms and lead qualification.
✅ Custom forms to capture exactly the qualification data your team needs.
CRM sync
✅ Salesforce, HubSpot, Marketo, Microsoft Dynamics, Zoho, Monday.com, Slack, and more (30+ total).
✅ Customizable integrations with Salesforce, HubSpot, Dynamics, Marketo, Pardot, SAP, Monday, Outlook, Google.
On-floor meeting / calendar booking
✅ Calendar Booking lets reps book meetings on the show floor.
✅ Book meetings on the show floor, synced to calendars and CRM.
Bulk list enrichment (upload a list)
✅ Bulk-enrich an uploaded event attendee or prospect list all at once.
⚠️ Add leads by scanning or entering them manually, one at a time, and enrich each lead. Bulk upload of external lists is not supported.
Digital business cards
✅ Digital business cards and tap-to-share are part of Popl’s origin and product.
❌ Not a feature; Lodago is focused on event operations, not personal networking cards.

When is Popl the right tool?

Popl is the right choice when your focus is solely on top-of-funnel lead capture rather than managing the full event lifecycle.

It’s worth considering when:

  1. 01

    Your priority is capturing and enriching leads

    If your goal is simply to collect contacts, enrich lead data, and sync it to your CRM, Popl is purpose-built for that top-of-funnel workflow.

  2. 02

    You need bulk list enrichment

    Popl can enrich entire uploaded attendee or prospect lists in one go, helping you fill in missing contact information before or after an event. This isn’t a capability Lodago currently offers.

  3. 03

    Your team uses digital business cards

    Tap-to-share networking and digital business cards are at the core of Popl, making it easy for employees to exchange contact details anywhere.

  4. 04

    You spend more time networking than exhibiting

    If you primarily attend conferences, meetings, dinners, and networking events where there isn’t a booth or badge scanning, Popl’s contactless tap and QR sharing is an effective way to capture new contacts.

When is Lodago the better Popl alternative?

Lodago is the better choice when you need to manage the entire event pipeline, not solely top-of-funnel lead capture.

It’s the right fit when:

  1. 01

    You want one platform for the complete exhibitor workflow

    Meeting scheduling, lead capture, staffing, side-event registration, follow-ups, and event analytics all live in one workspace, rather than stitching together separate tools.

  2. 02

    Pre-show meeting scheduling is a priority

    Lodago helps your team fill calendars before the event begins with shared availability, booking links, QR codes, target tracking, and intelligent scheduling, ensuring every rep arrives with a full agenda.

  3. 03

    You manage an on-site team

    Assign staff to booths, zones, and shifts, manage availability in real time, and coordinate your team from a single live event calendar. Popl doesn’t offer staffing management.

  4. 04

    You run meetings and side events

    Manage customer dinners, receptions, executive briefings, demos, and VIP experiences alongside your booth meetings and lead capture, without switching platforms.

  5. 05

    You want to convert leads into pipeline

    Rather than stopping at lead capture, Lodago enables reps to book follow-up meetings while they’re still face-to-face with prospects, automate post-event outreach, and measure pipeline influence from a single platform.

Can you run them side-by-side?

Yes. Because Popl concentrates on lead capture and enrichment while Lodago covers the full event workflow, some teams use both: Popl to capture and enrich leads, Lodago to schedule meetings, staff the booth, run side events, and follow up. Both sync to the same CRMs (Salesforce, HubSpot, and more), so the data stays consistent.

That said, there is significant overlap. Both platforms scan badges, enrich leads, sync with your CRM, and support meeting booking, so many teams may prefer to consolidate on a single solution. The right choice depends on your needs. If you specifically require Popl’s additional capabilities, such as bulk list enrichment or digital business cards, Popl may be the better fit. If you’re looking for a lead capture solution that can also grow into a complete event platform, Lodago lets you start with Lead Capture and add Scheduling, Staffing, Registration, and other products as your needs evolve.

The bottom line

Popl is a strong lead capture and enrichment platform. Lodago is your complete engagement platform: managing lead capture, scheduled meetings, side events, and the entire exhibitor workflow.

Learn more: What is Lodago · Product overview · Pricing · Lodago vs Jifflenow · Lodago vs Calendly

Frequently asked questions

Everything you need to know about Lodago vs Popl

Is Lodago a good Popl alternative?

Yes. Lodago is a strong alternative to Popl whether you need standalone lead capture or a platform to manage your entire event programme. You can start with Universal Lead Scanner for badge scanning, business card scanning, lead enrichment, CRM sync, and on-floor meeting booking, then add meeting scheduling, booth staffing, side-event registration, automated follow-up, and ROI reporting as your event strategy evolves. Popl is a good fit if your priority is bulk list enrichment or digital business cards.

What’s the main difference between Popl and Lodago?

Popl is focused on top-of-funnel lead capture. It helps teams capture, enrich, and sync lead data from in-person events. Lodago goes beyond lead capture, helping exhibitors manage the entire event programme, from pre-show meeting scheduling and staffing to lead capture, side events, follow-up, and ROI measurement, all from a single platform.

Does Popl do everything Lodago does?

No. Popl doesn’t offer booth staffing, side-event registration, or the end-to-end pre-show meeting scheduling and follow-up workflows that Lodago provides. While Popl excels at lead capture and networking, Lodago is designed to manage the complete exhibitor workflow before, during, and after an event. Conversely, Popl offers capabilities such as bulk list enrichment and digital business cards that Lodago doesn’t currently provide.

Does Lodago capture and scan leads like Popl?

Yes. Lodago’s Universal Lead Scanner captures badges and business cards on any device, qualifies and enriches leads, and syncs them to your CRM in real time. It delivers the same core lead capture capabilities as Popl while extending them with meeting scheduling, staffing, side events, follow-up, and event management features. Popl additionally offers bulk enrichment for uploaded attendee and prospect lists.

How does pricing compare between Popl and Lodago?

Popl uses a hybrid pricing model that combines user licences with usage-based pricing for event lead capture and lead enrichment. Costs typically increase based on team size and the volume of leads or enrichment credits required. Lodago uses modular pricing based on the products and events you need, with unlimited users included in every package. Because both platforms offer custom enterprise pricing, it’s worth requesting a quote from each vendor based on your event programme.

Can Popl and Lodago be used together?

Yes. Some organisations use Popl for lead capture and enrichment while using Lodago to manage meeting scheduling, staffing, side events, follow-up, and event performance. Because both platforms include lead capture capabilities, many teams eventually choose to consolidate onto a single solution.

Is Lodago secure and GDPR compliant?

Yes. Lodago is SOC 2 and ISO 27001 certified, fully GDPR compliant, and runs with no third-party AI dependencies.

See what an all-in-one exhibitor platform looks like.

Book a demo and see how Lodago helps your team schedule meetings, capture and follow up on every lead, coordinate staff, and track real-time ROI across all your trade shows.

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