Blog
Passionate about innovation and technology, here in our blog we cover news in the areas of BtoB acquisition and more specifically the use of your messaging and mailing tools.
Drawing on our 10 years of experience in this field, we provide you with the results of our reflections and provide you with advice and proposals to put in place in order to improve your commercial performance.
Our articles
Sales strategy for start-ups
- Launching a start-up is an exciting journey filled with a lot of challenges and opportunities. Among the many melodies that must be mastered, the art of sales strategy takes center stage. Indeed, a strong and efficient sales strategy can surely help start-ups acquire customers and accelerate growth. By incorporating innovative...
Streamline Your B2B Events with Event Management Softwares: A Comprehensive Guide
- Managing and planning B2B events in today’s fast-paced corporate environment can be a hard task. On the other hand, since the introduction of software for event management, this procedure has been significantly more streamlined and effective. In this in-depth tutorial, we will discuss the significance of event management software in...
5 Strategies Event Marketers Can’t Afford to Miss
- Event marketing is a powerful tool for building brand awareness, generating leads, and driving sales. But with so many different types of events and marketing channels to choose from, it can be overwhelming to plan and execute a successful campaign. That’s why we’ve compiled this ultimate guide to help event...
Event Management Essentials : What it Takes to Manage a Successful B2B Event
- Planning and managing a successful B2B event may seem like a daunting task, but with the right strategies and tools, you can make it a resounding success. In this blog post, we’ll explore the key elements that contribute to a thriving event, from working with a marketing and event management...
10 KPIs to Improve Your Sales Success: Boost Your Sales Performance Now
- When it comes to reaching one’s sales goals, having the appropriate sales KPIs in place is quite necessary. The use of key performance indicators for sales, also known as KPIs, is an essential tool that helps measure and enhance the performance of sales teams. In this article, we will discuss...
The Ultimate Guide to Building the Perfect Team at Work
- Creating a successful team in the workplace is essential for achieving goals and driving productivity. But how do you build the perfect team? From identifying the right mix of skills and personalities to fostering a positive team culture, this ultimate guide will provide you with the tools and strategies you...
Tips to Reduce Friction in Booking Meetings
- In today’s fast-paced business environment, time is a precious commodity. Every second counts and every task needs to be optimized for efficiency. One of the most significant sources of time wastage in any organization is the booking meetings process. It is often riddled with friction, leading to unnecessary delays, confusion,...
Strategies for SDRs to Book More Meetings
- As an SDR (Sales Development Representative), your main goal is to get more meetings with potential customers. This can be a challenging task. New SDRs may face difficulties booking meetings because they lack the experience and network of established sales reps. They may need to follow up multiple times because...
