Lodago — Product overview

One platform. Every tool your team needs to win at
trade shows.

From the first meeting invite to the last follow-up.

Lodago gives B2B exhibitors a single platform to schedule meetings, capture leads, manage registrations, coordinate staff, and track event performance in real time.

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What's included

  • Meeting Scheduling
  • Universal Lead Scanner
  • Event Registration
  • Staffing
  • Follow-Up Meetings
  • Analytics & Performance
  • SOC 2
  • ISO 27001
  • GDPR Compliant
The shift

Shift from "Did the event run smoothly?" to
"How much pipeline did we generate?"

Industry proof

The trade show problem is bigger than you think.

80%

of trade show leads are never followed up on, leaving the majority of your event budget with nothing to show for it.

Source: Center for Exhibition Industry Research (CEIR)

Lodago makes sure every lead is captured, assigned, and synced to your CRM — automatically.

31.6%

of total B2B marketing budgets go to trade shows. Yet 70% of exhibitors set no specific objectives for their events.

Source: CEIR

That's a significant investment with no clear way to measure success. Lodago gives you the performance data to finally answer your leadership's question: "Was it worth it?"

81%

of attendees have buying authority, yet 94% of marketers fail to convert event leads into opportunities.

Source: CEIR

The decision-makers are already in the room. Lodago makes sure your team captures every one of them.

Everything in one platform

Every tool your team needs to run a great trade show.

One platform. Every feature your exhibiting team needs — from the first meeting invite to the last follow-up.

Meeting Scheduling

Schedule qualified meetings before the show floor opens.

Stop relying on walk-up conversations. Lodago lets your team share availability, accept bookings, and fill their calendars with the right people — before day one of the show.

Set targets, track performance, prove pipeline.

Set measurable meeting targets per event, per rep, and per market before the show opens. Track progress in real time during the event. Walk out with the data your sales leadership needs — not a spreadsheet to reconcile next week.

  • Share real-time availability via email, website, social media, or QR code — no back-and-forth
  • Auto-send personalized Outlook and Google Calendar invites and reminders
  • Manage meetings by rep, time slot, location, or space from one dashboard
  • Check in attendees on-site and track no-shows in real time
  • Instant sync to Salesforce, HubSpot, Marketo, and more
Universal Lead Scanner

Capture every lead on the show floor. Lose none of them after.

80% of trade show leads are never followed up on. Lodago fixes that at the source — by capturing, qualifying, and syncing every lead to your CRM before your team leaves the venue.

  • Scan badges or business cards with any device — no dedicated hardware needed
  • Custom forms to capture exactly the qualification data your team needs
  • Auto-tag and categorize leads: demo, prospect, partner, not qualified
  • Share brochures or resources automatically on scan
  • Push all lead data to your CRM in real time — zero manual entry
  • Book follow-up meetings on the spot, before the lead leaves your booth
Event Registration

Manage every dinner, reception, and VIP session — without the spreadsheet chaos.

Side events are where real relationships are built. Lodago handles invitations, RSVPs, confirmations, and attendance tracking — so your event manager can focus on the room, not the inbox.

  • Create registration forms in minutes — no developer needed
  • Send automatic Outlook and Google invites, confirmations, and reminders
  • Track attendance and capacity in real time
  • Segment follow-ups by event type, attendance, and engagement level
  • Sync all data directly to your CRM or marketing automation tools
Staffing Coordination

Your whole team, in the right place, at the right time.

Missed shifts, double bookings, and idle reps kill booth performance. Lodago gives every team member a clear schedule — and gives managers a live view of who's where and what's happening.

  • Assign reps, roles, and zones before the event
  • Real-time team calendar visible to managers and reps alike
  • Prevent double bookings, missed shifts, and coverage gaps
  • Rebalance staffing instantly from any device as the show evolves
  • Full accountability and execution visibility across your entire team
Follow-Up Meetings

Book next steps before the conversation goes cold.

The best follow-up happens before the lead leaves your booth — not three days later when they've forgotten who you are. Lodago lets your reps book the next meeting on the spot, synced to both calendars and to your CRM.

  • Schedule follow-ups during or immediately after each conversation
  • Auto-send meeting links, confirmations, and reminders
  • Synced to team calendars and CRM records automatically
  • Reduce time-to-contact from days to minutes
  • Every follow-up tied to the original event lead — full context preserved
Analytics & Performance

Know your numbers before you leave the venue.

No more waiting until Monday for a report. Lodago gives your team live performance data across meetings, leads, check-ins, and attendance — from the moment the show opens.

Give your leadership the data they've been asking for.

Compare event performance across shows, teams, and markets. Know which events generate real meetings with target accounts — and which ones don't. Walk into your next QBR with data, not gut feeling.

  • Live dashboard: meetings scheduled, attended, and no-shows in real time
  • Lead capture volume, qualification rate, and CRM sync status
  • Team performance by rep, zone, and time slot
  • Event registration attendance and no-show rates
  • Compare performance across your full portfolio of events
  • Role-based views — what your sales rep sees vs. what your CMO sees

Works with your existing stack — from day one.

Lodago connects directly with the tools your sales, marketing, and RevOps teams already use. No manual data transfer, no reconciliation, no data loss between the show floor and your CRM.

  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Marketo
  • Pardot
  • Outlook
  • Google Calendar
  • Monday
  • SAP
  • and more.
Built with experts. For the field.

A decade of real-world event experience — engineered into every feature

Lodago was created by a team with over ten years in SaaS, AI, and B2B product development, in direct collaboration with event managers. We solve real operational chaos — not theoretical problems.

Trusted by Fortune 500 & NASDAQ leaders

Battle-tested at the world's largest exhibitor programs.

GDPR compliant

Privacy-first by design, with full data residency options.

SOC 2 & ISO 27001 certified

Enterprise-grade security and audited controls.

No third-party AI dependencies

Full control and transparency over your data and models.

Ready to see Lodago in action at your next event?

Most teams are up and running in under 48 hours. Book a 30-minute demo — we'll show you exactly how Lodago works for your team, your shows, and your stack.

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Step 1

Book a call

We review your event needs together.

Step 2

Personalized onboarding

Tailored to your team and your stack.

Step 3

Lifetime support

We're here every step of the way.