Pipeline influenced
$6.2M+24%
12.4x Pipeline-to-Cost
Your trade show meetings, leads and follow-up.
In one place, not in spreadsheets.
Know who to meet and invite them. Book every meeting, room and executive without double bookings, and manage registrations for your dinners and receptions. Capture every lead at the booth, sync it to your CRM, and know what each show delivered.
Trade show management software trusted by Fortune 500 and NASDAQ-listed companies
- SOC 2
- ISO 27001
- GDPR Compliant
The problem
It’s manual. It’s in a spreadsheet. And nobody sees the whole picture.
Most exhibiting teams still run their shows on Excel, Outlook and a side spreadsheet that someone keeps just to catch conflicts. It works until it doesn’t. Sales don’t book enough meetings before the show, and the ones they do book take days of back-and-forth. On the floor, people and rooms get double booked and reps forget to log their notes.
After the show, leads are added manually into the CRM, often weeks later. Because every team does its own thing, nobody sees the full picture across events. So when leadership asks what the show delivered, there’s nothing to measure and no way to defend next year’s budget.
Lodago replaces those spreadsheets with one platform built for exhibitors, so the work stops being manual and the results finally become visible.
Executive & customer meeting programs
Book and run executive meetings at every show.
A key account asks for a meeting at the show. Your event team adds the right executives, and Lodago only offers the times and rooms where all of them are free. Once it’s approved, the invite goes out, and if anything moves, every calendar gets updated. Everything your executives need to walk in prepared sits on the meeting itself.
For your team
One platform for the people who run your shows, sell at them and sign off on the budget.
For CMOs and CFOs
Book a demo
Finally, something to measure.
See meetings, leads, follow-up and pipeline for every show in one place, and prove which shows actually drive revenue. Next year’s budget becomes a decision, not a guess.
Job to be done
Prove which shows drive pipeline and revenue.
What leadership gains
Better visibility into event ROI
Real-time performance reporting
More confident budget decisions
Made possible by
For Sales and SDR teams
Book a demo
More meetings booked before the show, without the admin.
Sales teams rarely book enough meetings before a show, and the ones they do book get lost in Outlook and Gmail threads and spreadsheets. Lodago shows your reps who to invite and why, lets prospects book a time that suits them, and turns every booth conversation into a lead with notes and a next step. Everything lands in the CRM, with no manual entry and no chasing reps to log their meetings.
Job to be done
Turn the show into booked meetings and real opportunities.
What sales teams gain
More qualified meetings before the show
Less admin, no manual CRM entry
Faster follow-up, booked on the spot
Made possible by
For event managers
Book a demo
Stop babysitting every meeting.
Meetings, rooms, booth staff and side events run from one master schedule. No side spreadsheet to catch conflicts, no chasing reps for their notes, and the same playbook at every show, whatever its size.
Job to be done
Run every show the same way, at any scale.
What event managers gain
One master schedule, every show
No side spreadsheets, no conflicts
The same playbook at any scale
Made possible by
How it works
From “who should we meet?” to “what did the show deliver?”
Before the show
Know who to meet, and fill the calendar before the doors open.
Before the show, set meeting goals and fill your calendar with meetings. Most meetings start with your reps reaching out to their own prospects and customers: once a meeting is agreed, they book it directly in Lodago. You can also let prospects and customers choose a time through booking links shared by email, on your website, or via QR code, or automatically route meeting requests to the right sales rep. Lodago checks everyone’s availability, assigns meeting rooms, manages approvals when needed, and keeps calendars synchronized, so your team can focus on preparing for the event.
Need more meetings? Lodago finds the people worth meeting from your CRM, past events, the exhibitor list and online signals, like people posting on LinkedIn that they will be at the show. You can also simply ask for what you need, such as “1,000 CROs interested in this type of product, with a good chance of coming to the show”. Lodago shows who is likely to attend and lets each rep invite them from their own mailbox.
During the show
Run every meeting, room and lead from one live schedule.
Everyone works from the same master schedule: who meets whom, where and when. Changes reach Outlook and Google calendars instantly. Booth staff and sales scan badges and business cards, dictate notes and book the next meeting on the spot.
After the show
Follow up fast, and show leadership the numbers.
Notes, outcomes and follow-up tasks are already in your CRM. If you choose to, scanned leads get their follow-up email automatically, as soon as you save the scan or when you decide to send it. Analytics & Performance shows meetings held, no-shows, leads, side-event registrations and pipeline per show, rep and team.
Products
Five products. One platform. Start with the ones you need.
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Meeting Scheduling
Book customer and executive meetings, rooms and attendees without double bookings. Approvals, invites and reminders included.
Learn more -
New
Meeting Generator
Find who to meet at the show, see who will be there, and invite them from the platform.
Learn more -
Universal Lead Scanner
Scan badges and business cards, qualify, take notes and book the follow-up before the lead leaves the booth.
Learn more -
Event Registration
Invitations, RSVPs and check-ins for dinners, receptions and VIP sessions.
Learn more -
Staffing
Who’s on the booth, when and where. No missed shifts, no double-booked reps.
Learn more
Included in every product
Analytics & Performance
Live KPIs across meetings, leads, check-ins and attendance, with AI-generated ROI reports.
See what each show delivered →AI Copilot
Run Lodago by asking. Before anything changes, the Copilot shows you what it will do. Built on Claude by Anthropic, hosted securely within Lodago’s AWS infrastructure.
Meet the AI Copilot →Integrations
- Salesforce
- HubSpot
- Microsoft Dynamics
- Marketo
- Pardot
- Outlook
- Google Calendar
- Slack
or any CRM through our API.
All integrations →Built with experts. For the field.
A decade of trade show experience, built into every feature.
Lodago was created by a team with over ten years in SaaS, AI, and B2B product development, in direct collaboration with event managers. We solve real operational chaos — not theoretical problems.
Trusted by Fortune 500 & NASDAQ leaders
Battle-tested at the world’s largest exhibitor programs.
GDPR compliant
Privacy-first by design, with full data residency options.
SOC 2 & ISO 27001 certified
Enterprise-grade security and audited controls.
AI built on Claude by Anthropic
Our AI Copilot runs on Claude, hosted securely in our AWS infrastructure.
Frequently asked questions
Everything you need to know about Lodago
What is Lodago?
Lodago is trade show management software for B2B exhibitors. Teams use it to find who to meet, book meetings and rooms, capture leads, run side events and booth staffing, and measure every show, in one place and synced to their CRM.
What is trade show management software?
Trade show management software helps companies run everything around their presence at a show: who to meet, meetings and rooms, lead capture, side events, booth staffing and results. Most tools are built for the organizers who run the event. Lodago is built for exhibitors, the companies that take a booth and meet their prospects and customers there.
How does Lodago help us book more meetings before a trade show?
The Meeting Generator shows your team who is worth meeting at the show and who is likely to be there, and lets the right rep invite them from their own mailbox.
Can Lodago manage executive meetings at events?
Yes. Your event team chooses which executives join each customer meeting, and Lodago finds a time and a room that work for all of them. If the meeting needs sign-off, the invite only goes out once it is approved. And when plans change, everyone’s Outlook or Google calendar updates automatically.
How does Lodago prevent double bookings?
Lodago offers times based on each person’s availability, whether it comes from Outlook, Google Calendar or directly from Lodago, and on each meeting space’s schedule, so you stop catching conflicts in a side spreadsheet.
Which CRMs and calendars does Lodago work with?
Salesforce, HubSpot, Microsoft Dynamics, Marketo, Pardot, Outlook, Google Calendar and Slack natively, and any other CRM through our API. Meetings, leads, side-event registrations, notes and follow-up tasks sync automatically.
Is Lodago secure?
Yes. Lodago is SOC 2 and ISO 27001 certified and GDPR compliant. The AI Copilot is built on Claude by Anthropic and hosted securely within Lodago’s AWS infrastructure. It never changes your data on its own: it shows you each change first and waits for your confirmation, and every action respects your team’s roles and permissions.
Can Lodago scale from one event to hundreds?
Yes. Teams of every size use Lodago, from growth-stage startups and mid-size companies to enterprises, including Fortune 500 and NASDAQ-listed companies, for anything from a single trade show to multi-event programs across regions, business units and sales teams.
Ready to run your next show without the spreadsheet?
Let’s show you what Lodago looks like for your next event.