Lodago vs Jifflenow: A Fair Comparison for B2B Trade Show Teams
An honest, feature-by-feature comparison between Lodago and Jifflenow for B2B exhibitors — including pricing model, integrations, and where each one fits.
If you run a B2B trade-show program of any meaningful size, you’ve probably looked at both Lodago and Jifflenow. They’re the two platforms most commonly shortlisted for one specific job: scheduling and managing meetings before, during, and after trade shows for exhibitor teams.
This is a fair, side-by-side comparison written for the buyer. We’ll cover what each platform does well, where the operational models differ, how the pricing works, and when one is a better fit than the other.
What Jifflenow does well
Jifflenow has been in the B2B meeting-automation space since 2010 and has built a strong reputation among large enterprise exhibitor teams. Specifically, Jifflenow is solid at:
- Pre-event meeting scheduling for big-corporate buyers. Large enterprise sellers (think the kind of company with 50+ field reps and a dedicated events team) have used Jifflenow for years.
- Account-targeting workflows. Jifflenow has long-standing support for tying meeting requests to specific accounts and named contacts.
- Multi-event programs. Programs running 20+ trade shows a year benefit from Jifflenow’s reporting structure.
If your team has used Jifflenow for years and the workflow is humming, switching isn’t a no-brainer. The question is whether the operational chain has gaps Lodago closes more cleanly.
Where the two platforms differ
The shorthand: Jifflenow is a meeting-scheduling platform with adjacent functionality. Lodago is an end-to-end trade-show platform where scheduling is one of six modules. That positioning difference shows up everywhere in the feature comparison below.
Track every lead, meeting, and follow-up in one place.
See how Lodago worksFeature-by-feature comparison
The pricing question
This is the most common reason teams switch. Jifflenow’s commercial model is built around per-user and per-meeting volume tiers, with annual contracts. For a 50-person events team with high meeting volume across a 15-show calendar, the spend can run well into six figures.
Lodago’s commercial model is modular and usage-based:
- Pricing starts at $10,000 per year.
- You pick the modules you actually need (Meeting Scheduling, Lead Scanner, Registration, Staffing, Follow-up, Analytics).
- Unlimited users and unlimited events are included on every package — you don’t pay more if your team grows.
- Volume scales with the events you run, not the seats you fill.
For most B2B exhibitor programs in the $50k–$200k annual budget range, Lodago’s total cost is materially lower than Jifflenow’s — especially as the team grows.
When to choose Jifflenow
- Your team has used Jifflenow for years, the workflow is dialed in, and switching cost outweighs the gain.
- Your program is heavily concentrated on pre-event meeting scheduling and you don’t need lead capture, staffing, or registration in the same platform.
- You have a procurement process that prefers vendors with deep enterprise SaaS history.
When to choose Lodago
- You want pre-show scheduling, booth lead capture, registration, staffing, follow-up, and analytics in one platform, not five tools stitched together.
- You need unlimited users / events on every plan because your team and event volume vary year-over-year.
- You want native lead-capture (badge + OCR business cards) integrated into the meeting workflow.
- You want CRM integration included, not as an add-on.
- You want an AI copilot that produces ROI reports automatically instead of relying on a services team.
- Your budget is in the $10k–$50k+ range and a modular subscription matters.
The bigger picture
The honest summary: Jifflenow is a strong meeting-scheduling platform with a mature enterprise sales motion. Lodago is a younger, broader platform that handles the whole exhibitor workflow — not just scheduling — at a more flexible price point.
If your bottleneck is “we need to book pre-show meetings with named accounts at large enterprise scale and we’re happy with everything else,” Jifflenow is a fine choice. If your bottleneck is “we need the operational chain from pre-show outreach through post-show ROI to actually connect, with one platform and one vendor,” Lodago is the more efficient choice.
How to evaluate this yourself
Pick the next show you’re exhibiting at. Run a short list of questions through both vendors:
- What’s the total annual cost for our team size and event volume?
- Is lead capture (badge + business card) included natively?
- Is CRM integration included or an add-on?
- Can we manage booth staffing in the same platform?
- Can we book follow-up meetings while the prospect is still at the booth?
- Is the AI copilot real-time or a quarterly services engagement?
The answers usually make the choice obvious.
If you’d like to see Lodago against your actual event calendar, book a 30-minute demo — we’ll bring a side-by-side comparison built around the shows you actually run. Or read more on what Lodago is and how pricing works.
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