January 2023

We often talk about soft skills & hard skills when we apply for a job. Indeed, it is said that we show our hard skills on our résumé but we get the job thanks to our soft skills. Many candidates have the same technical skills, but not all candidates are the same, because these skills …

Soft skills and Hard skills Read More »

Email marketing is one of the best weapons for prospecting, and is among the most effective marketing actions. However, the average open rate of these emails is low, around 18% according to a 2022 study by Campaign Monitor. It is therefore important to ensure that the prospect is attracted to your email, and that the …

Why letting your prospects book a meeting directly in their email increases your conversion rate by up to 60%? Read More »