The Blog
Passionate about innovation and technology, here in our blog we cover news in the areas of BtoB acquisition and more specifically the use of your messaging and mailing tools.
Drawing on our 10 years of experience in this field, we provide you with the results of our reflections and provide you with advice and proposals to put in place in order to improve your commercial performance.
Our articles
How to Create a Strong Company Culture for a Remote Company?
- Data Scientists at Ladders are confident that remote work is here to stay. As per their projections, 25 percent of all professional jobs In North America will be remote by the end of 2022, while remote work opportunities will continue to rise through 2023. The shift in working arrangements is therefore extremely...
Key To Create a Successful Email Marketing Campaign
- All of us receive a huge number of emails in a day — some are plain spam, some are updates from stores and apps that you forgot to unsubscribe to, and lastly, some contain information that is relevant and useful to you. So how do you make your emails stand...
What is Round Robin Assignment?
- Round robin assignment is one of the most common methods of distributing meetings among the team members evenly. The algorithm automatically allocates incoming meetings among team members on a cyclical basis. As an example, the first meeting request goes to Employee Number 1, the second request goes to Employee Number...
Tips for Successful Remote Working
- The trend of working from outside the office space is expected to grow further. Audio streaming and Media Services giant Spotify announced its “Work From Anywhere” model in February 2021. After a year, Spotify has experienced lower employee turnover rate and seen increased diverse representation. It has also expanded its...
What is this new technology that revolutionizes email prospecting?
- The latest innovation in emailing allows users to interact in the email and have content always up to date. This latest innovation is a computer language that can now be used for email: AMP for email (Accelerated Mobile Page for email). AMP: definition. AMP, or Accelerated Mobile Page, is a web authoring...
What is AMP email?
- In recent years, social media has certainly helped foster communication between people around the world, but it is no less true that email has been doing so for decades. Email, while having suffered a bad reputation lately due to the stigma of its supposedly too large carbon footprint (and being...
What is the state of the appointment scheduling solutions market in 2022?
- The SaaS market, and more specifically the appointment scheduling market, remains extremely competitive in 2022 after two years of favorable conditions and a natural positive trend. The global online booking software market is expected to exceed USD 487 million by 2025, up from USD 196 million in 2019. As a...
Accelerating the digital transformation: which online prospecting tools to adopt?
- Since the beginning of the health crisis and following the constraints that it has generated, the increased use of digital tools has been imposed within families, private circles and companies.After a quick report on the evolution of the general public’s behavior regarding digital tools, we will see which attitude and good practices...
