The Blog
Passionate about innovation and technology, here in our blog we cover news in the areas of BtoB acquisition and more specifically the use of your messaging and mailing tools.
Drawing on our 10 years of experience in this field, we provide you with the results of our reflections and provide you with advice and proposals to put in place in order to improve your commercial performance.
Our articles
Grow Your Business: The Ultimate Guide to Attracting New Customers
- Attracting new customers is important for a business because it helps to increase revenue, expand their market share, improve brand awareness and mitigate the risk of customer churn. Additionally, it can be useful for businesses to diversify the customer base. So what are some of the best ways to attract...
Soft skills and Hard skills
- We often talk about soft skills & hard skills when we apply for a job. Indeed, it is said that we show our hard skills on our résumé but we get the job thanks to our soft skills. Many candidates have the same technical skills, but not all candidates are...
Why letting your prospects book a meeting directly in their email increases your conversion rate by up to 60%?
- Email marketing is one of the best weapons for prospecting, and is among the most effective marketing actions. However, the average open rate of these emails is low, around 18% according to a 2022 study by Campaign Monitor. It is therefore important to ensure that the prospect is attracted to...
5 Productivity Tools to Improve Efficiency
- Productivity is extremely important for remote teams, as it allows them to collaborate efficiently and achieve their goals despite being physically separated. There are, in fact, several benefits of productivity for remote teams including increased flexibility, improved collaboration, greater access to talent, and increased efficiency. Productivity tools and techniques, such...
What are the best ways to ensure my prospects/clients show up to our scheduled meeting?
- As a Sales Development Representative, one of your goals is to ensure that you keep your no-show rate rather low. After all, after a rather stressful and long day of making cold calls, you finally convince your top prospect to book a meeting with you. You finally set up a call...
Current Trends in the Tech Industry
- What is Technology all about? Tech has been a part of human lives for a long time, even before there was an official term for it. Technology is merely the knowledge and application of skills that help us in the creation of new products or services which will in turn...
Cybernews acknowledges Lodago as one of the best Zoho integrations
- Tired of exchanging several emails hoping to book an appointment or clicking on an appointment booking link? Annoying – we get it! Whatever your need is, be sure that Lodago is versatile enough to optimize your every online appointment scheduling need. Our unique features allow you to improve every aspect...
How can Email Firewalls and Bots affect your Email Marketing Campaign?
- Firewalls & Email Marketing An email firewall is nothing but an application which works like a spam filter for inbound messages that are perceived to be problematic if opened by the recipient. The application getaway possesses a number of features that not only help in reducing spam emails but also scan incoming...
