Lodago — BlogPractical insights for B2B teams that exhibit at trade shows.
Strategy, guides, and real-world advice — on lead capture, meeting scheduling, event performance, and everything in between. Written by a team that’s spent a decade on the trade show floor.
HubSpot 101 for Event Managers: How to Track Your Tradeshow ROI from Badge Scan to Closed Deal
If your company runs on HubSpot and you run the tradeshow program, this is the guide that closes the “authority gap” with RevOps. Contacts, Lifecycle Stages, Lists, Campaigns, and Custom Objects — in tradeshow language.
Event Management Essentials: What it Takes to Manage a Successful B2B Event
From booth design to follow-up sequences, the operational realities that decide whether a B2B event delivers pipeline or just photos for LinkedIn.
Lodago vs Jifflenow: A Fair Comparison for B2B Trade Show Teams
If you’re evaluating trade-show meeting platforms, Lodago and Jifflenow are the two most likely names on your shortlist. Here’s a feature-by-feature comparison written for B2B exhibitors deciding between them.
How to Manage Trade Show Leads Without Losing the Best Ones
Most trade show leads die in the 72 hours after the show closes. Here’s how the teams that win actually move data from the booth floor to the CRM — without losing the best ones along the way.
How to Organize a B2B Trade Show Program That Delivers ROI
Trade shows aren’t one event — they’re a program. Here’s how to structure planning, staffing, execution, and reporting so the program actually delivers pipeline.
The Trade Show Budget Playbook: Where to Spend, Where to Cut
Floor space and travel typically eat 50–60% of trade show budgets — but they’re not the categories that produce the most pipeline. Here’s how to think about the trade-offs.
Booth Meeting Strategy: How to Make Every Slot Count
A trade show booth has maybe 60 meeting slots over three days. Here’s how the teams that win actually fill them, run them, and turn them into pipeline.
5 Trade Show Plays B2B Marketers Can't Afford to Miss in 2026
Five plays the highest-performing B2B event marketers are running in 2026 — and what most teams still get wrong.
How SDRs Can Pre-book Trade Show Meetings That Actually Convert
An SDR can pre-book 20–40 qualified meetings before a major trade show. Here’s the outreach pattern that actually works — and how to set up the AE handoff.
Reducing Friction in Trade Show Meeting Booking
Most exhibitor booking flows lose 60–80% of prospects to friction that doesn’t need to be there. Here’s where the friction sits and how to remove it.
How to Reduce No-shows for Trade Show Booth Meetings
Booth meeting no-shows typically run 20–30% on the show floor. Here’s the confirmation cadence that gets that number to under 15%.
Round Robin Booth Staffing: A Practical Guide
Round-robin sounds simple: each new lead gets the next rep in the rotation. In practice at trade shows, that simple rule has half a dozen failure modes. Here’s how to set it up right.
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